Built your own Pilates studio website? 6 checks before hiring help

1. Do you have access to everything?

Can you log in to edit your website? Do you know where your domain name is registered? Can you access the account that pays for the site, and do you know when it renews?

Keep those details somewhere secure. If someone built the site for you, check which accounts belong to you and which still depend on them. Don’t send passwords around in messages.

2. Is your information still correct?

Look at your timetable, prices, introductory offer, address and contact details. Then open your Google Business Profile and booking system. Do they tell the same story?

An old offer or incorrect class time is something you can often fix without a technical project.

3. Can someone understand what you offer?

Ask a friend who doesn’t know your business to open the homepage. Can they tell where you are, what kind of Pilates you teach and how to try a class?

If they have to ask, make that information clearer before adding more pages. Follow the checks for visitors who leave without booking to test the next steps.

4. What does “fix the SEO” actually include?

Before hiring someone, ask: What have you found? What will you change? Why does it matter? Ask for examples from your website, so you understand what you’re paying for.

If the terminology is putting you off, SEO, AEO and GEO explained for studio owners covers the basics.

5. Do you need to start again?

Not every problem needs a rebuild. Separate changes to words and links from restrictions in the platform itself. This guide helps you decide whether a new website is needed. You can then ask for a quote against a specific list of work.

6. Do your enquiry and booking links work?

Open your website on your phone and follow each route a new client might use: book a class, send an enquiry or contact the studio. Check that buttons reach the right place and that contact details are current.

If a form needs testing, use your own details and check that the enquiry arrives. You don’t need to buy a class to spot a broken link or a confusing booking screen.

Want a hand?

Tell me what you’re trying to improve and which website platform you use.