Your Pilates studio isn’t showing up on Google. Do you need a new website?

“Not showing up” can mean different things

Does your website appear when you search its exact address or studio name? Is it missing when you search for beginner reformer Pilates in your town? Is the website appearing, but your map listing isn’t?

These are different problems. Write down the search you used and what you saw. Separate ads, map listings and ordinary website results. Our SEO, AEO and GEO guide explains the search terms and why your own results can be personalised.

Check whether the pages can appear in search

A setting can tell Google not to include a page. Other access problems can stop a crawler reaching the content. These checks happen behind the scenes; a screenshot of your homepage won’t tell you enough.

For example, a noindex instruction tells Google not to index a page. If it was left on unintentionally after launch, that needs investigating before assuming the design is the problem.

Check whether the words explain your studio

A homepage that says “Move. Breathe. Transform.” might look lovely. Can a new client also find your town, the kind of Pilates you teach and whether beginners are welcome?

Sometimes the work is clearer class information and useful page titles, rather than replacing the whole site.

Check what happens after someone arrives

If people find the site but struggle to book, a rebuild isn’t automatically the answer. Try the buttons and booking process on your phone. This guide covers why visitors might leave without booking.

When might a rebuild make sense?

It can be worth considering if your platform prevents necessary changes, the site is difficult to use on mobile and can’t reasonably be repaired, or you have no practical way to maintain it.

Ask whoever is proposing a rebuild to identify what the existing site cannot do, what a replacement would solve, and what happens to your current page addresses. Get a comparison of repair and replacement costs.

Find the problem before buying the solution

Built it yourself, or had someone on Upwork or Fiverr do it? Start with this website ownership and maintenance checklist. You don’t need to understand every technical term to ask for a clear explanation of the work.

Want a hand?

Tell me what you’re trying to improve and which website platform you use.