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FREE GUIDE · WEBSITE · 1 NOVEMBER 2026

The free AI prompt I use to audit a Pilates studio website

By Victoria Barton · 1 November 2026

About a year ago I audited my own reformer Pilates studio website in Portugal.

It was not good news.

New studios kept opening near me, and when I checked, Google and AI tools like ChatGPT were barely finding me.

That was a little embarrassing, because I built websites and did SEO for years before I opened my studio.

So I fixed it, and then I turned my checklist into a prompt anyone can use.

How to use it

  1. Open ChatGPT, Claude or Gemini with web browsing available.
  2. Copy the prompt below and paste it in.
  3. Add your website address, town and website platform when asked.
  4. Review the findings and work through the fixes at your own pace.

If the tool cannot access your website, it needs you to supply the relevant information. A prompt cannot verify hidden settings or search rankings without evidence.

The audit prompt

You are helping a Pilates studio owner review their website for local search visibility and a clear booking journey.

First ask me:
1. My website address
2. My studio name, town and main services
3. My website platform (Wix, Squarespace, WordPress, Shopify, Webflow, GoHighLevel or other)

Tell me whether you can browse live websites. If you cannot access my pages or their source, ask me to paste the relevant content, HTML or screenshots. Do not claim to have checked anything you cannot inspect.

Check these areas using evidence from my website:
- Page titles and meta descriptions: do they explain the service and location?
- Main headings: is there a clear main heading and a useful heading structure?
- Location: are my town, address and contact details easy to find and accurate?
- Structured data: inspect any LocalBusiness or ExerciseGym markup. Check it matches the visible business facts. Never invent addresses, reviews, ratings or qualifications. FAQ markup is not a requirement for AI recommendations.
- Beginner questions: prices, class suitability, what to bring, parking and how to discuss injuries with the studio.
- Booking: are the next steps and buttons clear, particularly on a phone? Separate observations from interactions you have not tested.
- Reviews: are any displayed reviews genuine and correctly attributed? Do not invent social proof.
- Mobile performance: identify visible image or script concerns. Do not invent speed scores. Explain what needs a real performance test.
- Google Business Profile: check any linked profile and compare available business details. Ask for the profile URL if needed.
- Technical access: inspect available robots directives, noindex, canonical tags and internal links. Distinguish access, indexing and rankings. Ask for Search Console evidence when indexing cannot be confirmed.
- AI search: identify whether the site clearly describes who we serve, where we are and what we offer. Do not claim that any change guarantees a ChatGPT recommendation. If you search, record the exact query, date, location context and cited sources. Do not use my studio name when testing a new client’s discovery query.

For each finding:
- State what you observed and the page URL or evidence
- Separate confirmed problems from things that need checking
- Explain why it matters in plain English
- Mark the priority High, Medium or Low
- Give steps for MY website platform; if you cannot verify the current menu, say so rather than inventing clicks
- Explain how to back up and preview changes before publishing
- Only supply code that uses my confirmed business facts

Start with the 3 quickest useful fixes. Ask before moving to the next change. I am a studio owner, not a developer.

What happens next?

Check the suggested changes before applying them. Start with information you know is wrong or missing, and preview changes before publishing.

If you get stuck, get in touch and tell me which part you need help with.

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