I fired myself from writing my newsletter. It's never been more consistent.

You know that newsletter you keep meaning to send? The one that's been "this week, definitely" since March? That's 6 months of clients hearing nothing from you, while the studio down the road lands in their inbox every Tuesday. Mine was the same for years. It went out when I remembered, which was almost never.

It was never that I had nothing to say. It was everything around the writing: formatting it, uploading it, turning it into posts for everywhere else. So I fired myself from the writing. This guide gives you the exact setup. 1 conversation every Monday becomes your newsletter, a Google post and a blog post, in your voice. And the conversation starts itself.

Before you start: what you need

• ChatGPT Plus, about €20 a month. You need the paid plan so ChatGPT can start the conversation on a timer. The free plan can still write everything, you just set a phone alarm instead (I show you how in step 2). I use Claude for mine. The steps are the same, and I've written them for ChatGPT because it's what most of you have.
• Your email tool and its login. Mailchimp, Brevo, Flodesk, whatever you send from now. If you don't have one, Brevo is free up to 300 emails a day and is what I'd pick today.
• Your Google Business Profile login. That's the panel with your photos, hours and reviews when someone Googles you. Free.
• A way to add a post to your website, or the email address of the person who runs it. Either works.
• Time: 15 minutes, once. Then 10 minutes every Monday.
• If you can send an email, you can do this.

What you'll have at the end

• A ChatGPT project that knows your voice and your studio facts. You set it up once and every guide on this site uses it.
• A Monday 9am task that asks you 3 questions and hands back a newsletter, a Google post and a blog post, all in your voice.
• A 10-minute Monday routine: read, change one line, send, paste in 2 more places.

Step 1: Teach ChatGPT your voice, once (10 minutes)

If you've done this in another guide, open your My studio project and skip to step 2. If not:

1. Open chatgpt.com, or the ChatGPT app. Click Projects in the left menu, then New project. Call it My studio. A Project is a folder that remembers instructions for every chat inside it, so you never repeat yourself.
2. Open a chat inside it and paste this. Answer one question at a time, typing the way you actually talk.

3. Copy the Brand Voice Guide it writes. Click the project name at the top, then Instructions (some accounts show a small settings icon instead). Paste it in and click Save.
4. Now give it your website, so it knows your real class times, prices and address instead of guessing. New chat, paste this.

5. Fill in any blanks it marked. Paste the facts sheet into the same Instructions, under the voice guide. Save.

You'll know it worked when you start a new chat in the project, type "write me 2 lines welcoming a new client", and it sounds like you and gets your class times right.

If it doesn't: ChatGPT can't always read a website. Copy the text from your pricing and timetable pages, paste it into the chat, and ask for the facts sheet again. That's the whole foundation. Do it once, use it for everything.

Step 2: Set the Monday conversation to start itself (5 minutes, once)

Here's the trick that made it stick for me: I don't start it. It starts me. ChatGPT can run a task on a timer. Every Monday at 9am, it asks you 3 questions. You answer like you're texting a friend. It writes everything.

1. Open your My studio project. Click New chat.
2. Paste this in. Change the day and time if Monday 9am isn't your quiet moment.

3. ChatGPT replies with a small card showing the task name, the day and the time. That card is the task.
4. On your phone, allow ChatGPT notifications when it asks. Without them, Monday comes and goes quietly.

You'll know it worked when the card is in the chat, and the task is listed when you click your name (bottom left), then Scheduled.

If it doesn't: if ChatGPT says it can't schedule anything, you're on the free plan. Set a phone alarm for Monday 9am called "newsletter". When it rings, open the project and paste the same prompt with the first line changed to "Ask me these 3 questions now". Everything else works exactly the same.

Step 3: Read it, change one line, send (10 minutes, every Monday)

1. Monday, the notification arrives. Tap it. Answer the 3 questions like you're texting a friend. The 3 pieces appear.
2. Read the newsletter (version A). Change anything that isn't quite you. There's usually one line. Tell it "make the second paragraph shorter" and it rewrites just that.
3. Open your email tool and start a new email. Mailchimp: Create, then Email, then Regular. Brevo: Campaigns, then Email, then Create an email campaign. Flodesk: Emails, then Create new.
4. Paste the subject line into the Subject box and the body into the email. Pick your usual list under To (Mailchimp calls it Audience, Brevo calls it Recipients).
5. Click Send a test email (Mailchimp: under Preview. Brevo: Send a test) and send it to yourself. Read it on your phone the way a client would.
6. Click Send, or Schedule for Tuesday 8am.

You'll know it worked when the test lands in your inbox, the links work, and it reads like you wrote it.

If it doesn't: your email tool says you can't send. Usually your from address isn't verified yet. Go to Settings, then Senders (Brevo) or Domains (Mailchimp), and click the verification link it emails you. 5 minutes, once.

Step 4: The same words, 2 more places (5 minutes, every Monday)

1. Google. Take version B. Google your studio name while signed in to the Google account that owns your profile. On the panel, click Add update, paste the text, add a photo from this week, click Post. If you've done the Google posts guide, you already have a scheduler connected. Paste, photo, schedule.
2. Blog. Take version C. Add it as a new post on your website. Wix: Blog, then Create new post. Squarespace: Pages, click your blog page, then the + button. WordPress: Posts, then Add new. Paste, add the same photo, click Publish. The same words now work for you on Google search too.

If someone else runs your website, forward version C with this sentence: "Please add this as a new blog post, with the first line as the title and this photo. No other changes." That's all they need.

You'll know it worked when the update shows on your Google profile and the blog post opens on your phone.

If something goes wrong

• It sounds like a company, not me. Paste in 3 real emails or messages you've sent to clients and say "update my voice guide from these". Then paste the new guide over the old one in Instructions.
• I never have anything to say. You do. You said 40 things in class this week. Keep a note on your phone called "studio moments". One line after each class. Monday's answers write themselves.
• The task didn't fire. Check ChatGPT notifications are on for your phone. click Scheduled in the left sidebar, and check it's still there and not paused. If it's gone, paste the step 2 prompt again.
• It got a class time or price wrong. Your facts sheet is out of date. Fix it in Instructions, then say "check all 3 against my studio facts and correct them".
• The newsletter is too long. Say "under 200 words". To make it stick, say "update the Monday task: newsletter under 200 words".

Keep it alive

• Every Monday, 10 minutes. Answer 3 questions. Read, change one line, send. Paste in 2 more places.
• Once a month, 3 minutes. Paste 3 real replies you've sent that month and say "update my voice guide from these". It drifts back toward company-speak if you don't.
• Every 3 months, 1 minute. click Scheduled in the left sidebar. Check the Monday task is still there.
• Once it's a habit, add one automation a month. Add to the task: "Then draft the newsletter as an email in my Gmail to myself, so I can forward it into my email tool." That needs Gmail connected under Settings, then Connectors. If your email tool has a ChatGPT connection (Mailchimp does), go further: "Save version A as a draft campaign in Mailchimp." Then Monday is: answer 3 questions, open Mailchimp, press send. Do the simple version first.

Why I'm telling you this

When I moved studios, my website and Google listing were in tatters, and my newsletter was the same story: good intentions, nothing sent. I've spent 12 years in tech and 9 years running a studio, and I still believed my sporadic newsletter was a discipline problem. It wasn't. It was a systems problem. Now showing up costs me 10 minutes on a Monday, and new clients say "I found you on Google" or "ChatGPT recommended you" before I've asked. The words you send every week are part of why.

Put "NEWSLETTER" in the subject and your studio's website address in the email. I'll reply with what it costs and when I can start. No call to book.

Victoria, Core and Code