Free Guides

How to get more bums on reformers.

Practical guides on getting your Pilates studio found on Google and AI search. Written by a studio owner, not a marketing agency. No jargon. Just what actually works.

Guide 5 · GoogleApril 2026

Your Google Business Profile is losing you clients.

For studios with a physical location, this is probably the highest-impact thing you can do today. Most studio owners set it up once and never touch it again. Here are the five things to fix, none of which take more than ten minutes.

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Guide 4 · AI ToolsMarch 2026

I wrote a training manual in one afternoon.

In 2023 I started writing a teacher training manual and hit a wall. Two small kids, a studio to run, all the hats to wear. I stopped. Then I finished it in one afternoon using AI. The knowledge was always there. I just needed a way to get it out of my head.

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Guide 3 · WebsiteMarch 2026

3 mistakes I made building my website with AI.

Everyone says you can build a website with AI in 5 minutes. You can. But can you make one that sounds like you, works on mobile, and is actually set up to be found? That takes longer. Here's what I got wrong.

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Guide 2 · WebsiteMarch 2026

I built a website by talking into my phone.

After the Google thing worked I went down a rabbit hole. I found an AI tool and had this thought: can I build a website just by talking into my phone? The answer is basically yes. And that's genuinely wild to me.

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Guide 1 · VisibilityMarch 2026

How to get your studio found in ChatGPT.

I typed 'Pilates studio near me' into ChatGPT. My studio wasn't there. Three competitors were. Here's what I found out, the 7 steps I took to fix it, and the exact prompt you can use today.

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